In the last 2 decades project management has seen 2 big “movements”:
First there was a movement to structure. PRINCE2™ brought a super toolkit which training companies rolled out to countless individuals, often without equipping them with how to select the right tools for the project and so it gained a somewhat unfortunate reputation.
Perhaps by way of a reaction to that structure some saw the growing agile development movement as an opportunity to shake-up project management and make it more nimble and reactive. The term agile project management was coined, but of course agile is about development, the thing that a project produces, rather than the project management. In addition some started describing project management as ‘waterfall’ not understanding that waterfall, like agile is a type of development, not of project management.
We see a real need for a real-world implementation of leading project management techniques which ensure ensure project success time-after-time. An approach to project management built on solid foundations and loaded with sound helping of common sense.
Projectification is about recognising over-complication, and a need for entrepreneurial spirit.